wamuhomeloans.com

WaMuHomeLoans.com is a site that includes two online loan applications, and series of calculators among other more static content. More than just a web site, WaMuHomeLoans.com is an application containing over 300 pages. I worked on this web site from its inception almost two years ago up until my last day at Organic. I started as the Editorial Lead, developing nomenclature, editorial style guidelines, managing and writing all editorial content before and after launch. I ended as the Creative Lead, managing the design, information architecture, and editorial for all updates and for a recent redesign launch. I worked closely with the client to incorporate and strategize new content and functionality.

US.playstation.com

US.PlayStation.com was redigned by Organic to showcase the new PS 2 technology and to sell the new consoles online. I came onto the project during production and saw the editorial content through launch, writing and managing all editorial content and responding to any last minute changes from the client. This site required all kinds of copy - ad banners, marketing copy, navigational and help.

hewlettpackard.com

I inherited the Home and Home Office Editorial Lead role for HewlettPackard.com. I came in to the set the tone and voice for this site that was geared toward non-technical consumers. This project was completed in an impossibly tight timeline. I had to come in an triage what copy already had been written, fix it, write more, and get quality work out the door in a hurry. The result was a friendly, helpful site that gave instructions for fun, at-home photo projects using HP printers.

blockbuster.com

I was the Editorial lead from start to finish on Blockbuster.com - a web site that took almost a year to produce. I set the Editorial standards for the site with tone and voice, a style guide, publishing schedules, nomenclature, and inventories. I wrote and managed all the site content during production and was involved with maintenance until the site was handed off to the client. I worked side by side with the information architect, the designer, and art production to produce this very large, intuitive ecommerce web site.